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Having just undergone a highly successful re-branding exercise I was interested to read that Busy Bees, the UK's largest nursery group, has also just undertaken an image overhaul.

But I think we may have missed a trick!

According to Nursery World, as part of a 12-month process to overhaul the brand, Busy Bees worked with a team of writers, artists and interior designers to create its new look.

Parents and children were also consulted on the changes.

Just like us, they have designed a new logo - in Busy Bee's case featuring a re-imagined version of its original character Buzz. Babies will now his newly-designed friend Bombo the bee as their mascot, while toddlers will have Bumble the bee, leaving Buzz as chief mascot for the group’s pre-schoolers.

The group has also come up with a new colour scheme and motto, ‘the best start in life’.

That's all fairly run-of-the-mill stuff for a revamp involving a group which provides places for more than 50,000 children, aged six weeks to five years old, across 500 settings worldwide.

But there's more...

Busy Bees has developed a new ‘audio signature’, which will accompany all audio-visual content as well as its telephone holding music.

That's interesting, but what really caught my imagination was the fact that it has 'worked with an aromachologist to create a bespoke scent for its settings'.

Why didn't I think of that? Riverside Training's own signature scent.

To be honest, I've not heard of aromachology before. It's a relatively new science, developed since 1989 by the wonderfully-named Sense of Smell Institute, a division of the more serious sounding The Fragrance Foundation.

Aromachology studies the relationship between psychology and aromas in order to pass on a series of emotions through the sense of smell.

Now, I'm thinking this might prove very useful in our office.

I wouldn't have to crack the whip any more, I could source a smell that will stimulate the Riverside Training team to work harder.

With a bit of internet digging I found a company who claim to be able to do just that.

Aroma360, in Florida, designs scents to 'invigorate' the workspace, creating 'the kind of environment that encourages your employees to work hard while enjoying their surroundings'.

The company's website states: "Research shows people working in scented areas demonstrate better self-sufficiency and are more likely to adopt productive work strategies.

"Utilizing the right ingredients in a scent can have a tremendous effect on your employees. Studies have shown that error rates in typing were significantly reduced when operators were exposed to lemon and lavender fragrances and an increased performance in speed and accuracy when scents such as peppermint were administered.

"Not only can scenting a commercial office assist in these areas, it can also create a more pleasant feel, reduce stress, and build trust."

Now, what's their e-mail address?

  • Of course, I'm joking. We don't need a super-scent in the Riverside Training office. I'm lucky enough to have a dedicated and diligent team, who couldn't work harder if they tried!