Almost all businesses, sooner or later, will include digital marketing in their activities to engage today's customers and build brand awareness.
And with the demand for digital marketers outweighing supply, there are plenty of career opportunities.
Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also mobile phones and other digital mediums.
Since the 1990s digital marketing has developed rapidly and changed the way brands and businesses use technology to promote their products.
It's how today's businesses are getting their message in front of their best prospects and customers.
But, in many ways, digital marketing is no different than traditional marketing.
In both, businesses and organisations seek to develop mutually beneficial relationships with prospects, leads, and customers.
It's just that digital marketing is becoming more prevalent and efficient as people use digital devices instead of visiting physical shops and business premises.
In essence, digital marketing is replacing most traditional marketing approaches because it's better designed to reach today's consumers.
Digital marketing benefits businesses of all sizes with the main advantage being that a targeted audience can be reached in a cost-effective and measurable way.
Unlike television or print advertising, it allows for personalised marketing which in turn boosts brand loyalty and drives sales.
The good news is you don't have to be a computer whizz to consider a career in digital marketing - you just need to learn the skills and strategies.
And that's where the Level 3 Diploma in Digital Marketing, one of the business qualifications offered by Riverside Training, will prove to be a valuable asset.
This qualification is designed to provide learners with the skills, knowledge and understanding required to work in a digital marketing role.
You are taught the key skills including:
- Understanding the business environment
- Understanding legal, regulatory and ethical requirements in sales or marketing
- Using collaborative technologies
- Understanding the principles of marketing and evaluation
- Developing your professionalism skills
- Understanding digital marketing metrics and analytics
In addition you will learn a whole host of other relevant information to the role including about social media advertising and promotion, e-mail marketing, principles of keywords and optimisation, content management and delivering e-commerce solutions.
There are no formal entry requirements to take the Level 3 Diploma in Digital Marketing and the Total Qualification Time is 740 hours, with 472 of these Guided Learning.
The qualification has been specifically designed to support progression on to other relevant qualifications including the Level 4 Diploma in Digital Marketing.
- To find out more about the Level 3 Diploma in Digital Marketing - or any of the other business-related qualifications offered by Riverside Training - visit our website or call us on 01775 710945.